The video that is listed below is called “The Vines: He’s A Rocker” and was posted on this link on June 15, 2008. It is a song from the new CD called “Melodia” by The Vines, which is available in North America on March 23, 2009. The Vines are an Australian garage rock band, and this video was filmed in Australia about a year ago. The reason I’ve posted this video (other than the fact that I really like the song and the band,) is that I’ve recently become aware that the new cd is now listed on what MTV.ca has created called “The Leak.” This is a part of MTV’s website where a band’s new album is posted for anyone to listen to for free. This may seem like an amazing concept, but after checking out the site, the problem is the full songs aren’t posted, only about a minute of each song. I find this to be kind of a tease for viewers/fans. The point I found interesting after visiting the website is that MTV has found a way to appeal to their audience to come to their website rather downloading content illegally, by making a deal with The Vines to promote their new album. This sort of teases the audience into seeing promotions for “The Leak” and thinking they will get to listen to the whole album, when it is just meant for people to get a taste and then go out and buy the CD. This video is an example of the measures the music industry has had to come to to try and keep CD sales up & how cross promotion has become incredibly popular within the media.
The Leak
Advertisement
